=2025年1月3日，FastMoss發布了行業報告《2024年度TikTok生態發展白皮書》（以下簡稱“白皮書”）。白皮書一經發布，在行業內迅速傳播，超百家行業媒體競相報道轉載，產生了極大的行業影響力，引起大家在社群及朋友圈廣泛轉發與討論。其中，FastMoss邀請到了TikTok美區頭部帶貨達人Angie Roman，以達人的視角對TikTok生態進行了全方位的解讀，對“航海家”們關心的熱點問題進行了一一解答。

Angie Roman

TikTok美區頭部帶貨達人，GMV超400萬美元，每月平均GMV超20萬美元

英文專訪原稿

Q：A brief introduction to the @angiexroman

A：During the pandemic, I had lost my job, and with nothing else to do, I started posting about myself online to have some fun and find a sense of community. Little did I know, people were really interested in my routines—how I did my hair, makeup, and little things about my life.

I began sharing my daily routines, like hair care and makeup, and my platform grew organically. I didn’t have to do much besides sharing what I did regularly, and people loved it. That’s how it all started for me.

Q：FastMoss has recognized you as a top creator in 2024, generating over $4 million in GMV and an average of over $200,000 per month. We're keen to understand how AngieRoman selects products. What factors do you prioritize when choosing a product? What kind of product do you believe your audience would love? And how do you determine whether a product can increase your following and GMV?

A：I use the Creator Search Insights tool, which shows me what my followers are searching for. For example, my followers often look for hair tools, shapewear, underwear, and beauty or fashion products. If I see a gap in what’s available, I create content to fill that gap. The platform pushes videos more when you provide what followers are already looking for.

I also focus on things I use in my everyday life. If I wear something often, people naturally ask about it, so it becomes easy to share. Since my audience trusts my opinions, the products I share tend to perform well. I always prioritize pleasing my followers because they drive my engagement and success.

Q：We've noticed that some of your products, like the body sculpting shapewear video that garnered 500k views and nearly 20k sales, have performed exceptionally well. Do you actively encourage viewers to make a purchase in your videos? What's your strategy for creating a viral video?

A：My main goal is to grab attention quickly. I’ll often start with something funny, a bold statement, or anything that makes people stop and listen. Within the first two seconds, I explain why they should consider the product.

For fashion or shapewear, I look at it from a woman’s perspective—focusing on confidence, looking sexy, and presenting well in certain angles. Understanding what will attract buyers and addressing those desires in the video helps drive purchases.

Q：When collaborating with other creators, do you lean towards brands offering higher commissions or larger brands with potentially lower commissions? Considering the numerous shapewear brands, what criteria do you use to select your partners? What kind of collaboration terms and email content would make you more inclined to partner with a brand?

A：When brands reach out, I check if they’ve taken the time to understand my content and performance. I value creative freedom—it’s important that the video feels like my content while still promoting their product. If brands push too rigid scripts, the video often doesn’t perform well because it loses authenticity.

I also choose products I use regularly and trust because they are easier to promote. Many of those products are already on TikTok Shop, so it simplifies my selection process.

Q：You've collaborated extensively with apparel brands like Hsia-Bras, FeelinGirl LLC, and rose lemon-us. Could you share what you admire about these brands and why they've become popular choices among creators, including yourself?

A：These brands stand out because they’re inclusive, offering a wide size range. They’re affordable compared to other brands but still deliver great quality—I even wear their products daily without needing to promote them.

They also offer excellent customer service, free shipping, and an overall positive purchase experience for customers. For me, trust is everything—if I promote something, I want my audience to be happy with it. I choose brands I personally believe in and use regularly.

Q：How do you envision the future of the shape-wear industry? What factors do you think will shape its development?

A：Shapewear has always been around, and its demand continues to grow. In my culture (Dominican), shapewear is a staple—whether for postpartum recovery, medical reasons, or just for looking glamorous.

The market will keep expanding and evolving as it improves with time. Shapewear will always be needed, and there’s a consistent market for it because people want to look and feel their best.

Q：We've noticed that video content is your primary sales driver. What are your future plans for your account? Do you see yourself venturing into live streaming or even launching your own brand? And what's your outlook on TikTok's future growth?

A：I'm very interested in launching my own brand—I'm currently searching for vendors to bring my ideas to life. I'd love to create my own shapewear and possibly a clothing line in the future.

For content, I want to expand into more lifestyle and long-form videos while also doing more live streaming. Live streaming allows me to interact directly with my audience, answer questions, and show my unedited personality, which helps build stronger connections.

As for TikTok, it’s essential to stay active and engaged as both a creator and a viewer. The culture on TikTok evolves quickly, so if you’re not consistently on the app, you can fall behind. Staying connected helps you understand trends and know what direction to take your content.

Q：angiexroman你可以能簡單介紹一下自己嗎？你是如何開始內容創作的？

在疫情期間，我失業了，什么事情都做不了，于是我開始在網上發布關于自己的內容，想找點有趣的事，并與其他人產生鏈接。我沒想到，竟然有很多人對我的日常生活感興趣——比如我如何做頭發、化妝，和一些生活的小事。我開始分享我的日常護理，比如頭發護理和化妝，并且我的平臺自然而然地增長了。我只需要分享我平時做的事情，大家就喜歡，這就是一切的開始。

=Q：作為TikTok創作者，在FastMoss上面顯示你已經創造了近400 萬美元的 GMV，月均超過 20 萬美元。我們很想了解一下你是如何選擇商品的？在選擇商品時最看重哪些因素？你認為你的觀眾會喜歡什么樣的產品？你如何判斷一個產品是否能增加你的粉絲量和GMV？

我使用各種數據分析工具，它可以顯示我的粉絲在搜索什么。例如，我的粉絲經常尋找頭發工具、塑形內衣、內衣以及美容或時尚產品。如果我看到市場上缺少某些東西，我會創建內容來填補這個空缺。平臺更傾向于推送那些粉絲已經在尋找的內容。

我也專注于我日常生活中使用的東西。如果我經常穿某件衣服或者使用某個產品，人們自然會問，所以分享起來就非常容易。由于我的觀眾信任我的意見，我推薦的產品往往能表現得很好。我總是優先考慮讓我的粉絲滿意，因為他們推動了我的互動和成功。

FastMoss.com —— 達人詳情頁

Q：我們注意到你的一些產品表現特別好，比如你分享的塑形內衣視頻，它獲得了50萬次觀看和近2萬次銷量。你會在視頻中積極鼓勵觀眾購買嗎？你創作一個爆款視頻的策略是什么？

我的主要目標是快速抓住觀眾的注意力。我通常會以幽默的方式開場，或者用大膽的聲明，或者任何能讓人停下來并聽一聽的內容。在前兩秒內，我會解釋為什么他們應該考慮購買這個產品。

對于時尚或塑形內衣，我從女性的角度來看——注重自信、性感的外觀以及如何在特定角度下展現美麗。理解你受眾的需求，并在視頻中直接回應這些需求，能有效推動購買。

Q：與其他創作者合作時，你是傾向于選擇那些提供更高傭金的品牌，還是那些可能傭金較低但規模較大的品牌？考慮到眾多塑形內衣品牌，你在選擇合作伙伴時有哪些標準？什么樣的合作條款和郵件內容會讓你更傾向于與品牌合作？

當品牌聯系我時，我會檢查他們是否花時間了解我的內容和表現。我非常重視創作自由——視頻應該像我的內容一樣自然，同時又能夠有效地推廣他們的產品。如果品牌要求過于嚴格的腳本，視頻往往會表現得不好，因為失去了真實性。

我也會選擇我經常使用并信任的產品，因為這樣推廣起來更加輕松。很多我推薦的產品已經在TikTok商店上架，因此我的選擇過程也更簡便。

Q：你與多個服裝品牌（如 Hsia-Bras、FeelinGirl LLC 和 rose lemon-us）有廣泛的合作。你能分享一下你欣賞這些品牌的原因嗎？為什么它們成為了包括你在內的創作者們的熱門選擇？

這些品牌之所以突出，是因為它們具有包容性，提供了豐富的尺碼范圍。與其他品牌相比，它們價格更親民，但依然提供了很好的質量——我甚至在沒有推廣它們的情況下，日常也穿它們的產品。

它們還提供優質的客戶服務、免費送貨以及良好的購物體驗。對我來說，信任是最重要的——如果我推廣某個品牌，我希望我的觀眾也會喜歡它。我選擇的是我個人相信并經常使用的品牌。

Angie也會在1月10日-11日來到我們FGVCon海外達人選品展覽會進行國內首秀點擊立即報名

Q：你如何看待塑形內衣行業的未來？你認為哪些因素會塑造它的發展？

塑形內衣一直以來都有需求，并且需求還在不斷增長。在我國家的文化中（多米尼加），塑形內衣是必需品——無論是產后恢復、醫療原因，還是單純為了更有魅力的外觀。

隨著時間的推移，市場將持續擴大并不斷發展。塑形內衣將永遠是人們所需的產品，而且因為大家希望展現最佳狀態，所以市場始終存在。

Q：我們注意到視頻內容是你主要的銷售驅動力。你對自己賬號的未來有何規劃？你是否考慮過進入直播或甚至推出自己的品牌？你對TikTok未來的增長有何看法？

我非常有興趣推出自己的品牌——目前我正在尋找供應商，將我的創意付諸實踐。我希望能夠推出自己的塑形內衣品牌，并且未來可能會發展自己的服裝線。

對于內容方面，我想擴展到更多的生活方式和長視頻內容，同時也進行更多的直播。直播讓我能夠與觀眾直接互動、回答問題并展示我的的個性，這有助于與粉絲建立更強的聯系。

至于TikTok，作為創作者和觀眾，保持活躍和參與至關重要。TikTok的文化變化非?？?，如果你沒有持續活躍，你就可能落后。了解趨勢，明確自己的內容方向非常重要。

來源：FastData觀察

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