Goli Nutrition's sales surged 154.03% to $8.51 million, propelling it from sixth to first place.

OVERVIEW01Tabcut 特看數據

In September 2024, TikTok Shop USA recorded a total sales volume of $670 million, reflecting a 5.28% month-over-month increase. Despite this uptick, gross merchandise value (GMV) remained below July levels. Average daily sales on the platform reached $22.3 million.

In September, TikTok Shop's top 10 categories collectively generated $465.5 million in GMV, marking a 5.72% increase month-over-month.

Rankings within the top five categories remained consistent, with the top three categories accounting for 40.03% of total GMV. Beauty & Personal Care led with a 19.3% contribution, followed by Womenswear & Underwear at 13.38% and Health at 7.39%.

Category Analysis02Tabcut 特看數據

In contrast to August—when only three of the top 10 categories, including Womenswear & Underwear, Menswear & Underwear, and Home Supplies, saw modest growth with month-over-month increases of 2.67%, 3.43%, and 0.93%, respectively—September saw only two of the top 10 categories, Phones & Electronics and Menswear & Underwear, experience slight declines, with GMV decreasing by 2.21% and 0.41%.

Notably, the Home Supplies category achieved the strongest growth, surging 19.91% month-over-month and climbing from 8th to 6th in the rankings. Food & Beverages and Health categories also posted significant gains, increasing by 17.62% and 14.32%, respectively. Additionally, the Collectibles category reentered the top 10 list after being absent the previous month.

The data further suggests a consumer preference for categories with moderate price points, indicating demand for affordable, everyday items on TikTok Shop.In September, notable shifts occurred in TikTok Shop's top-selling products. Milamiamor's 15 Day Cleanse - Gut and Colon Support and Micro Ingredients' Multi Collagen Peptides, both of which consistently held top rankings, were absent from the best-seller list.Instead, Goli Nutrition's Ashwagandha & Vitamin D Gummies secured the top two positions. CAKES body's covers, previously ranked first in August, dropped to third place, generating $2.37 million in sales.

Vendors Spotlight03Tabcut 特看數據

Among September's top 10 sellers, only Micro Ingredients, ranked second, and MyDepot, ranked fourth, recorded declines, with decreases of 2.85% and 15.02%, respectively, while all other leading names posted significant growth accompanied by notable shifts in rankings.The GMV gap between the top-ranked and 10th-ranked sellers has expanded, underscored by Goli Nutrition's remarkable performance. The brand's monthly sales surged 154.03%, climbing from $3.35 million to $8.51 million, propelling it from sixth to first place.This growth was largely driven by the strong sales of its Ashwagandha & Vitamin D Gummy, which held the top two positions on TikTok Shop USA's best-selling products list, generating a combined $7.04 million from 412,600 units sold and accounting for 82.7% of the store's revenue.

First launched on June 28, Goli's Ashwagandha & Vitamin D Gummy alone has generated $8.19 million in less than four months, reflecting the strong consumer demand for health-focused products on the platform.

Another standout performer was Wavytalk from the Beauty & Personal Care category, which retained its 5th-place position with $4.95 million in sales—a 46.88% increase from August. Unlike other shops in the category that concentrate on skincare, Wavytalk specializes in higher-priced hair brushes. Its top-selling product, launched in October of the previous year, has sold 367,200 units, generating $14.17 million in total revenue.In addition, Halara US (Womenswear & Underwear) and Mavwicks Fragrances LLC (Daily Use at Home) saw positive growth of 29.11% and 26.84%, respectively. Halara US has held a position among the top five sellers for over six consecutive months. Mavwicks Fragrances LLC, which entered the top 10 with $3.13 million in August, continued its upward momentum, advancing from 10th to 6th place with $4.95 million in sales, primarily driven by its range of household fragrance products.

來源：Tabcut 特看數據

加入賣家交流群
快速對接各種平臺優質資源

標簽：加拿大物流海運泰國物流專線運輸跨境電商一件代發什么意思首爾物流跨境物流保險可以寄快遞到泰國嗎國際小包渠道波蘭 海外倉馬來西亞到中國的運費專線到越南